The Saudi Energy Efficiency Center launched on Sunday an awareness campaign aimed at clarifying the importance of rationalizing energy consumption and its optimal use at every moment to ensure its development and sustainability without affecting the welfare of citizens. The campaign, which is the largest of its kind, follows a series of awareness campaigns that have been launched by the center annually since 2014 as part of its efforts, in cooperation with several government agencies working as one system, to control the increase in energy consumption in the Kingdom under the umbrella of the Saudi Energy Efficiency Program. The five-week campaign presents energy and consumption changes over the past decades and how to maintain them to achieve many of the current and future positive impacts while consolidating many concepts and behaviors related to rationalizing energy consumption by presenting all the messages and advise provided by previous awareness campaigns to the Saudi Energy Efficiency Center. This is aimed at raising awareness and changing the behaviors of the people who are consuming energy in order to conserve energy. The campaign focuses on many of the Center’s initiatives, including capacity development and rehabilitation of local energy efficiency personnel. It provides information and statistics on energy consumption in the building, land transportation, and industrial sectors and comparisons of the expected savings between the types of cars, in terms of fuel consumption, and air conditioners, in terms of energy consumption. It also provides the results of censorship rounds that have been carried out at the customs outlets, local factories and the outlets and warehouses during the years 2014 to 2017 in order to apply technical specifications and standards related to energy efficiency. The campaign aims to reach out to various groups and members of the society in the cities of the Kingdom through the use of all means of communication available, such as newspapers, radio and satellite channels, focusing on social networking. Those who would like to read more on rationalizing consumption can visit the site of the campaign, “www.taqa.gov.sa”.