RIYADH: UAE based VOX Cinemas will make its first screenings to the public in Saudi Arabia this week with a program that aims to raise awareness of Alzheimer’s disease within the Gulf Cooperation Council region. Showing from March 1-3 at Digital City in Riyadh, the screenings will support the Alzheimer’s Disease Association’s ‘Mzwalah City’ initiative. The project seeks to identify practical roles that members of the Saudi Alzheimer’s Disease Association can play in the community. The satirical Saudi cartoon Masameer from Saudi film producers Myrkott will be screened as well as content from fellow local producer Telfaz Company. Entrance fees for the event will be donated to the Mzwalah City project. Mohamed Al Hashemi, Business Development Director at Majid Al Futtaim Ventures, the leisure and entertainment company that owns and operates VOX Cinemas, said: “Saudi Alzheimer’s Disease Association does incredible work, I can think of no better way for VOX Cinemas to introduce itself to Saudi Arabia than to help shine a light on this important social topic.” VOX Cinemas, with 29 cinema complexes and 294 screens across the Middle East and North Africa, is the region’s largest and most rapidly growing cinema chain.