Facebook (FB.O) banned on Wednesday far-right group Britain First from its platform and deleted the pages its leader Paul Golding and deputy leader Jayda Fransen for violating rules designed to stop the incitement of hatred. Facebook said it had taken down Britain First’s Facebook page, which had more than two million likes, and those of its leaders for repeatedly sharing videos designed to insight hatred against Muslims. Facebook gave repeated warnings to Britain First to remove hateful and Islamaphobic content, but these had been ignored. A fringe party, British First shot to the fore last November when Trump sparked outrage in Britain and a sharp rebuke from Prime Minister Theresa May for retweeting British far-right anti-Islam videos. The removal of the Britain First pages comes as Facebook and other internet firms like Twitter (TWTR.N) and Google (GOOGL.O) are under growing pressure to police their networks, refereeing content to prevent extremist groups spreading their messages and recruiting online. May has joined forces with the leaders of France and Italy to urge social media companies to do more to remove extremist content. She said on Wednesday that she welcomed the announcement by Facebook. “I hope other companies will follow,” she told British lawmakers. Facebook said it was careful not to remove posts or pages just because they were controversial and some people didn’t like them, but said that Britain First had gone further and broken its anti-hatred rules with its anti-Islam posts. “We do not do this lightly, but they have repeatedly posted content designed to incite animosity and hatred against minority groups, which disqualifies the pages from our service,” Facebook said in a blog post. "We are an open platform for all ideas and political speech goes to the heart of free expression.," Facebook added. "But political views can and should be expressed without hate. People can express robust and controversial opinions without needing to denigrate others on the basis of who they are."