The Hotel Show Saudi Arabia is returning to Jeddah for its 6th annual edition this week (April 10-12). Various live kitchens will be set up across the show floor demonstrating the latest local and international products and trends in the F&B (food and beverage) sector. The Inter-Hotel Culinary Competition will also return for its second edition, which is endorsed by Worldchefs, the Saudi Arabian Chefs Association and culinary partner Unilever Food Solutions. Unilever will have its own dedicated kitchen where various new products and recipes will be revealed to the Saudi market during live demonstrations. Chef Jean Van Der Westhuizen, executive chef Middle East, Pakistan and Sri Lanka, Unilever, said: “The Saudi food industry grows differently to other markets. There has always been a growing popularity for imported international brands in the Kingdom and we can see that these brands have started to adapt more closely to the unique needs of the Saudi diners.” “We want to cater to the specific needs of the customers in HORECA and their guests. Being at The Hotel Show Saudi Arabia gives us the opportunity to interact with the industry to identify their needs and wants, and share the latest local and international trends and insights.” Chef Westhuizen added: “We are seeing that owners and managers of high-end hotels, restaurants, and business-class travel are searching to enhance their guest experience through high-quality natural flavors, and they also care about every detail of the service. Pure Leaf, a premium tea brand, popular in the United States, is a great fit for this purpose. “Less sugar-based beverages are increasingly important. Thus, our launch of Lipton Freshly Brewed Ice Tea offers a great alternative to soft drinks for the more health-conscious diner.” Unilever will also use The Hotel Show as a platform to highlight its latest product in its foods portfolio — the “Knorr Tomato Powder” — a product which transforms 88 dehydrated tomatoes into 6.7 liters of rich tomato sauce in just one minute. The Unilever Food Solutions team will also share advice for Ramadan at the Jeddah event, focusing on areas such as inspirational buffet recipes, monitoring dish consumption to manage costs, and reducing waste. The Hotel Show Saudi Arabia 2018 will be held on April 10-12 at the Jeddah Center for Forums and Events.