Bafaqeeh worked as a marketing and operations director at Microsoft Bafaqeeh: In Saudi Arabia, we re-defined the concept of quality of life Loai Bafaqeeh is the CEO of Quality of Life Program 2020. The Council of Economic and Development Affairs (CEDA) launched the Quality of Life Program 2020, which was one of the Vision Realization Programs 2030 approved by the Council of Ministers on Thursday. Before taking up this position, Bafaqeeh worked as a marketing and operations director at Microsoft. He qualified with a master’s in business administration from the Arab Academy for Science, Technology & Maritime Transport in Alexandria, Egypt, in 2003, and took a BSc in mechanical engineering from King Abdul Aziz University in Jeddah in 1998. During the launch, Bafaqeeh said: “In Saudi Arabia, we re-defined the concept of quality of life. We made it a comprehensive concept to meet the desires of the Saudi nation. We want to make Saudi Arabia an attractive country for living.” The program reflects the vision of the government of King Salman and Crown Prince Mohammed bin Salman to prepare the environment to improve individuals’ and families’ lifestyle. It will also enhance participation in cultural, entertainment, sports and other activities that contribute to the quality of life and to job creation, as well as encourage investment opportunities and diversification of economic activities. The overarching goal is to have at least three Saudi cities included in the list of the top 100 cities in the world to live in by 2030. The program also promotes the Kingdom’s contribution to arts and culture through the visual and performing arts, filmmaking, poetry and design. It also aims to establish an island for arts and culture in Jeddah, including 45 cinemas, 16 theaters and 42 libraries, and the Royal Arts Complex in Riyadh by 2020.