Istanbul has saw the opening of the first “women- only” mall. Its owners expect it to be a center of attraction for Turkey’s visitors, especially women from the Middle East. The ZERUJ Mall in Istanbuls Zeytinburnu district includes a total of 126 stores reflecting conservative Turkish women’s fashion. After the opening announcement, social media platforms witnessed a wide debate on this new trend, and some said that men would be banned from visiting it. However, Mall CEO Zehra Özkaymak denied those reports, stressing that everyone, including men are invited to this center, noting "we have created an atmosphere to enjoy for all the family." Özkaymak thanked all store owners and women entrepreneurs who have come to this path by believing in and trusting it, starting small-scale production in their homes five years ago. She also suggested that the mall could become an “apple of the eye” among many countries in of the Middle East.