Google has launched a large scale operation to upgrade its “news” app by relying on AI, in an approach that has garnered mixed reviews from experts. According to the tech giant, the goal behind this approach is to help media outlets find users and curb the effect of algorithms that control the search processes, by offering particular media or topics in their top search results. Google chief Sundar Pichai, who unveiled the updated Google News earlier this month, said the app now uses AI “to display the news you care about from trusted sources while still giving you a full range of perspectives on events,” AFP reported. According to product chief Trystan Upstill, the app “uses the best of artificial intelligence to find the best of human intelligence, and the great reporting done by journalists around the globe.” “Having a productive conversation or debate requires everyone to have access to the same information,” he noted. Over the few past months, Google has doubled ads aimed at reassuring the media with which it has a complicated relationship. Like Facebook, the group is accused of allowing the spread of "fake news", making free content available and charging the bulk of advertising revenue online. The upgraded Google News will now introduce articles based on the personal browser options in the "For You" section. It will also cover important events in the "News Highlights" section, giving priority to "reliable" sources. This will allow the user to receive views from beyond the "filter bubble" that has led to a cultural and intellectual isolation by providing him with search results based only on his preferences. Journalism professor at New York University Meredith Broussard said: “There’s been a fantasy of (algorithmic) personalized news for a long time.” “Nobody has ever gotten it right. I think that news designers and homepage editors do a good job of curating already,” she added. In its latest upgrade, Google pledged to help publishers get paid subscribers through its platform by allowing users to sign up for subscriptions using their Google accounts. Dan Kennedy, a Northeastern University journalism professor, said the revamped news app appears to be positive for the news ecosystem.