eBay has agreed to list popular from the United States and elsewhere on noon.com, a relatively new Middle Eastern e-commerce venture, founded by a Dubai billionaire The products will be available on noon.com and its mobile app for online shoppers in Saudi Arabia and the United Arab Emirates (UAE), noon said in a statement. “Our partnership with eBay opens a whole new world of shopping experience,” said noon founder Mohammed Alabbar. The two companies will also explore joint marketing opportunities and consider sharing their know-how and best practices with each other, the statement said. Other details of the partnership were not disclosed and a noon spokeswoman declined to comment when asked about possible financial terms. The spokeswoman said that eBay was not acquiring a stake in noon under the agreement. Noon.com said customers can make select eBay orders on Noons website starting from the second half of 2018 and access products that are not otherwise readily available in the region. Noon, which started operations in 2017, was launched by Alabbar with the financial backing of the Saudi Arabian sovereign wealth fund the Public Investment Fund (PIF) and other Gulf investors. Alabbar, a prominent Emirati businessman, is the chairman of Emaar Properties, the Dubai builder of the world’s tallest tower, the Burj Khalifa. E-commerce in the Middle East is potentially highly lucrative, in part because of the region’s young and tech-savvy population. However, inadequate logistics and electronic payment methods have hampered it from gaining a significant foothold. Amazon.com bought Middle Eastern online retailer Souq.com in March 2017, beating a bid by the retail unit of Alabbar’s Emaar.