Lalina Cakery, an online cakery and patisserie, was established in January 2015 by Lina Ajeenah, who studied interior design at Jeddah’s Dar Al-Hekma University. The cakery’s intricate designs and high-quality ingredients are its unique selling propositions. “It is my profession and the background I have as a designer. It was convenient to merge my passion, which is baking, and my profession as a designer,” Ajeenah said. The number of orders the cakery accepts depends on the season and the design required, with much effort and detail going into the designs. “If there are cakes with detailed designs, we take fewer orders so we can execute them perfectly.” The cakery is keen to offer something new to customers. “I don’t like to repeat the same design several times. I try to suggest new designs to customers who are up to new ideas,” Ajeenah said. A delicious Victoria cake — “a vanilla bean cake filled with high-quality French berry jam and fresh berries on top” — is served every day and is a customers’ favorite. Lalina Cakery is not only a pastry shop but also a school for those looking to learn the craft or enhance their baking skills. “I organize classes all year round for different techniques and different edible materials application. Anyone can attend, and I am planning special classes for more advanced designs.” The founder’s plans include opening a bakery, patisserie and cafe that blends design and taste. Lalina Cakery is currently located in Jeddah, but Ajeenah plans to open an outlet in Istanbul in the near future. “Hopefully, we will franchise in the Gulf region in the next five to seven years,” Ajeenah said.