Saudi Arabian Airlines has ranked first in a list of the most improved companies in “brand vogue” Saudia has achieved 8.9 percent increase compared to last year RIYADH: Saudi Arabian Airlines has ranked first in a list of the most improved companies in “brand vogue,” as Saudia topped other airlines operating in the Kingdom in the area of improving quality and customer confidence. YouGov, specialized in marketing research and based in London, announced on its official website its classification lists based on international standards for more than 500 prominent brands across the world. Saudia has achieved 8.9 percent increase compared to last year in improving brand vogue, topping all other airline companies that operate in Saudi Arabia in quality, value, reputation and customer satisfaction. Since summer 2015, Saudia has applied an ambitious program that inculdes the main targets to be achieved, including modernizing and developing the fleet of airplanes. It said in less than three years, it has received 75 new airplanes from the best aircraft manufactures worldwide.