Entertainment network OSN has signed a memorandum of understanding (MoU) with Huawei, a global provider of information and communications technology (ICT) infrastructure and smart devices, to deliver a turnkey IPTV solution which enables telecom operators to offer a state-of-the-art TV experience alongside premium content. “This new collaboration with Huawei forms part of OSN’s digitization strategy to enhance product delivery, and ensure more potential OSN customers have access to the best TV experiences, by utilizing innovative technology. The partnership brings together OSN’s wide array of entertainment content and Huawei’s Video Cloud Solution, a regional first as the best of premium content and the best of platform technology are combined in one single end-to-end solution,” the companies said in a press release. OSN’s premium channels offer viewers a broad choice of TV entertainment with popular series, sports and Hollywood, Bollywood and Arabic movies. In addition to this, OSN offers a Video On Demand (VOD) service, OSN Play, which encompasses 30,000 hours of content anywhere and on any device, and all of this will be even more accessible through Huawei’s Video Cloud Solution. Huawei’s Video Cloud Solution — which currently serves more than 140 million subscribers worldwide — enables great user experience by optimizing interactivity as fast as 0.5 seconds for channel zapping, 0.7 seconds for user interface response and 0.9 seconds for video on demand loading. Neil Martin, chief commercial officer from OSN, said: “This partnership will enable telecom operators to deliver IPTV services to market faster, and capitalize on opportunities to maximize revenues as they acquire subscribers. We expect this solution to become an engine of growth for OSN, Huawei and the wider broadcast industry in this region as connectivity improves across the region.” Sun Xiaofeng, VP of Huawei Middle East, said: “We are pleased to collaborate with OSN and we look forward to working together to bring the best content and viewing experiences to audiences in this region. The cloud offering to telecom operators will extremely minimize their risks and barriers of launching their own IPTV services as well as shorten the time to market by 80 percent. We hope this MoU will strengthen the digital video ecosystem in the region and we look forward to continuing to grow this industry in the Middle East.”