The stenchy garbage crisis has been grappling Lebanon from its North to its South for quite some time now, but on September 15, thousands of people will unite to clean up the countrys streets, mountains, and beaches. In collaboration with the UN Information Centre in Beirut (UNIC Beirut), Junior Chamber International (JCI), a non-profit organization, is organizing cleanup campaigns in 25 different locations in Lebanon on the occasion of World Clean Up Day. The locations include Baalbek, Damour, Faraya, Helalieh, Kafarabida, Rwayset El Ballout, Ramlet El Bayda, Jeita, Saida, Tripoli, Zgharta, Zouk, etc. The initiative will involve volunteers collecting rubbish before separating it for either recycling or regular waste disposal, with the goal of a cleaner and healthier planet by the end of the day. This campaign is part of a global campaign whereby similar events are happening in 156 countries around the world gathering over 380 million volunteers to clean up the world in a single day. The idea for World Cleanup Day came about 10 years ago in Estonia in 2008 from an organization called Let’s Do It, when 4% of the population came out to clean the country of illegally dumped waste. Since then, the movement has spread across the world, and nearly 20 million people have taken part. “Our movement connects and empowers citizens, companies and governments to clean up their countries of mismanaged waste,” the World Cleanup Day website says. Billed as the "biggest civic action in human history", World Cleanup Day 2018 seeks to involve five percent of the global community, starting in the small island nation of Fiji and finishing in American Samoa. The head of the managing board of the Let’s do it! movement, Eva Truuverk, highlighted the role played by the campaign in raising awareness of environmentally conscious behavior. “The aim of the World Cleanup Day is not just to clean up the waste, but to be an uncompromising eye-opener about the severity of the global mismanaged waste crisis," she said. "We are going to deliver the biggest experiential environmental lesson ever carried out on Earth and this puts us a big step closer to start dealing with the root causes of it. Because only our collective awareness and strong public pressure on our policymakers and enterprises will bring forth the necessary steps,” Truuverk added.