LONDON: Tesla Inc’s customer referral incentive plan will end on February 1, the electric carmaker’s Chief Executive Officer Elon Musk tweeted on Thursday, citing costs. Elon Musk ✔ @elonmusk The Tesla customer referral program will end on Feb 1. If you want to refer a friend to buy a Tesla & give them 6 months of free Supercharging, please do so before then. 27.1K 7:31 AM - Jan 17, 2019 Twitter Ads info and privacy 3,507 people are talking about this The billionaire in the past few months has been pushing for cost-cutting initiatives to boost the company’s profitability. Fred Lambert ✔ @FredericLambert · 20h Replying to @elonmusk The current round was supposed to run until March 11. So it"s ending for good? Not just this rounf? Elon Musk ✔ @elonmusk Yes, ending on Feb 1. It’s adding too much cost to the cars, especially Model 3. 1,199 8:04 AM - Jan 17, 2019 Twitter Ads info and privacy 203 people are talking about this Introduced in 2015, personal referral codes gave new buyers six months of free supercharging and prizes for existing owners such as launching personal photos into deep space or invites to a Tesla event. Tesla operates its own stores but does not use franchised dealers or traditional advertising and marketing.