Princess Reema bint Bandar Al-Saud, a leading entrepreneur and philanthropist, was named ambassador of Saudi Arabia to the US by royal decree on February 23, 2019,  Prior to her appointment, she was vice president of women’s affairs at the General Sports Authority (GSA), a position she held since 2016. She was also named president of the Saudi Federation for Community Sports in 2017 and appointed to the International Olympic Committee (IOC) in August 2018. Princess Reemas father was a former ambassador to the US, and she spent several years there during her youth. She graduated with a bachelor’s degree in museum studies from George Washington University. When she returned to Saudi Arabia in 2005, she assumed CEO positions for Al Hama LLC and Alfa International. She launched her own handbag brand, Baraboux, in 2013. She also founded the private equity fund Reemiyah and co-founded Yibreen, a women’s day spa. Princess Reema is one of the founding members of the Zahra Breast Cancer Association in Riyadh. She is also a member of The World Bank’s Advisory Council for the Women Entrepreneurs Finance Initiative. She has spoken publicly about the inclusion of women in the Saudi work force, describing the reforms as “evolution, not Westernization.” She spoke at the Atlantic Council in Washington about the Kingdom’s efforts to tackle bigger issues than women being allowed to drive or attend football games, which she described as “quick wins.” Problems such as domestic violence demanded greater scrutiny, she said. Princess Reema also spoke about providing women with careers in a currently male-dominated region.