RIYADH: Saudi Arabia’s Public Investment Fund said the Kingdom will be launching its first commercial helicopter operator. The company will provide private air transport services within major cities, the Saudi Press Agency reported. It will also be organizing tours to many different destinations throughout the Kingdom.  The helicopter company was established with initial capital of SR 565 million ($151 million) to meet the growing demand in the Kingdom for luxury tourism and transportation services. The company will provide safe access to distant tourist destinations inside the Kingdom and provide a high quality air transport experience in accordance to international standards.  The step is in line with the investment fund strategy which aims to maximize sustainable financial returns as well as launching new sectors and developing them. It also fulfills efforts to achieve Saudi Arabia’s Vision 2030 by encouraging the tourism sector in the Kingdom.