QATIF, Eastern Province: The Misk Art Institute has launched Tajalat initiative in Qatif as part of the central Awamiyah project to bring together visual artists from all across Saudi Arabia to carry a message of love by promoting the rich culture and heritage of the Kingdom.  Misk Art Institute is one of Misk’s initiatives that seek to enrich the artistic culture and support creative experiences by organizing events that connect artists. It is a cultural organization operating under the auspices of the Misk Foundation, established by Crown Prince Mohammed bin Salman.  The central Awamiyah project in Qatif was opened on Jan. 31 by the governor of Saudi Arabia’s Eastern Province, Prince Saud bin Naif. Local Mayor Fahd Al-Jubair said he was delighted at the progress made in central Awamiyah, which he hailed as one of the most ambitious transformations in the Kingdom. “The inauguration of the central Awamiyah project is a vital step in the comprehensive development of Qatif and its cities, so that it remains a cultural hub,” he said. Twenty-two male and female visual artists are taking part in the initiative that will help transform the area into a jewel of Saudi urban heritage. Misk Arts Institute CEO Reem Sultan extended thanks to Qatif people for hosting the Tajalat initiative. She said the institute always works on initiatives that support art and artists throughout the Kingdom.   The Saudi Press Agency quoted several artists as saying that the initiative is an extension of the success of its first edition that was launched as part of the Winter at Tantora cultural festival in Al-Ula. It aims to provide artists a platform to discuss the Saudi art scene and promote creative activities in the Kingdom, they said. Munir Al-Hajji, a visual artist from Qatif, said the initiative is very important as it promotes different art forms and contributes to promoting the message of love and peace and showcases Saudi Arabia’s rich history and bright future through art.      He said several artists from different parts of the Kingdom are taking part in the second season of the initiative. “Taking part in the initiative is an honor,” Al-Hajji said. He said the artists see this as an opportunity to their nation and to boost national cohesion. Many artists see this event as an opportunity to promote the diverse culture of the Kingdom and to achieve unity through diversity. Al-Hajji stressed the importance of organizing such events for the preservation of regional and national heritage. Abdullah Al-Tamimi from Riyadh said the initiative carries a message of peace, security and love among Saudi citizens. He lauded the Misk Foundation for this initiative. Visual artist Layla Nasrallah from Qatif said that organizing this initiative is a dream come true to the region’s young men and women. She said the participation of visual artists from all over the Kingdom represents a cultural dimension. “Art is a message and it is the responsibility of artists to deliver it to future generations,” she said. Youssef bin Ahmed Jaha, an artist from Makkah, said such initiatives help enrich the creative experiences of artists. Visual Artist Sima Abed Al-Hay from Qatif stressed the importance of the initiative that constitutes a new beginning featuring the cultural and heritage aspect of the Kingdom. Visual Artist Zaman Jassem from Qatif was delighted at the participation of so many visual artists, who got the opportunity to showcase their work through the Tajalat initiative.  He said the initiative reflects the diverse cultures thriving across the Kingdom. Jassem said the initiative aims to promote humanitarianism and development and it seeks to promote peace and harmony.   QATIF, Eastern Province: The Misk Art Institute has launched Tajalat initiative in Qatif as part of the central Awamiyah project to bring together visual artists from all across Saudi Arabia to carry a message of love by promoting the rich culture and heritage of the Kingdom.  Saudi visual artists take part in Qatif transformation project