The market includes two major activities for the Saudi exhibitors, the Mega Tourism Projects and the Saudi Seasons 2019 initiative RIYADH: More than 60 Saudi public and private institutions related to the tourism sector will exhibit at the 26th session of the Arabian Travel Market to be opened in Dubai, UAE on April 28 at the World Trade Center. The market includes two major activities for the Saudi exhibitors, the Mega Tourism Projects and the Saudi Seasons 2019 initiative, the Saudi Press Agency reported. The Mega Tourism Projects to be showcased at the event are those announced by the Saudi government recently including NEOM, a smart mega-city, Amaala, an uber-luxury destination on the northwestern coast of Saudi Arabia, the Red Sea Project, a resort destination established across a lagoon of 50 untouched natural islands, the Diriyah Gate, which celebrates Saudi Arabia’s historical footprint, and King Abdullah Economic City. Saudi Season 2019 is an initiative to use the expanse of lands that vary between plains, mountains, deserts and the sea and add to Saudi Arabia a climatic diversity with 11 tourism seasons covering the Kingdoms’ regions with all their natural and heritage aspects, as well as providing investment opportunities. The Saudi participation to be organized by the Saudi Commission for Tourism and National Heritage (SCTH) aims at developing the tourism sector with the support of the Kingdom’s leadership and its comprehensive vision to enhance this important industry. According to SCTH, Saudi participation also includes benefits from advanced international expertise in the tourist sector and applying the best practices that meet and suit the standards of the Saudi market. The annual Arabian Travel Market exhibition is considered one of the most important specialized gatherings in the tourism sector, attracting 90 countries from across the world and more than 40,000 visitors.