A fancy vivid purplish-pink diamond with a bubble gum shape fetched $7.5 million at an auction organized by Christies Asia in Hong Kong, Reuters reported. The ring holding a rose diamond was sold at an auction organized by Christies jewelry, which according to curators sold items for a total of $ 44 million. Francois Curiel, diamond expert and chairman of Europe, Asia, and the Middle East said that "the diamonds color has enhanced its value", describing it as "Probably the strongest pink I have ever seen in my 50-year life of jewelry specialty at Christies."