Egypt is developing its advertising methods and will be promoting its tourism through digital platforms in order to keep up with the latest technological changes in the global tourism sector, announced the Tourism Ministry. Minister of Tourism Rania al-Mashat highlighted the main elements for advertising the country’s tourism through “People2People”, promoting each tourist city individually and the opening of the Grand Egyptian Museum, GEM 2020. Attending the Bloomberg New Economy Forum in Beijing, China, Mashat met the Vice Chairman and President for Strategic Growth for Mastercard Inc, Mike Froman, and stressed the importance of statistics and analysis in tourism and their role in understanding tourist trends. The Egyptian cabinet said on its Facebook page that Mashat and Forman discussed various aspects of cooperation between the Tourism Ministry and the company in data analysis, digital transformation and promoting Egyptian tourism. The minister had met with MasterCard officials in Cairo in August to tackle the structural reform program for the development of the Egyptian tourism sector. The program was developed in November 2018. Mashat stressed that information on tourists helps governments and decision-makers identify new trends, contributing positively and effectively in the development of appropriate strategies to attract more inbound tourism. Moreover, the government said positive global reports are praising the boom achieved by the tourism sector, where Egypt was the fourth country with the highest growth in global performance in the travel and tourism competitiveness index, according to the report of the World Economic Forum for Travel and Tourism 2019. For his part, Froman said his company is looking forward to cooperating with the Ministry of Tourism in data analysis, digital transformation and promotion of Egyptian tourism through electronic platforms and applications. He added that the company will provide information about tourists and their expectations during their visit to Egypt, which will help the Ministry develop appropriate promotional plans to attract more people from all over the world.