As part of its efforts to compete in the global market, the Russian government seeks to increase cow milk production by using various innovative methods such as classical music. Recently, the animals entered the world of virtual reality (VR), after the agriculture ministry announced plans to use VR glasses on cows to encourage them on producing more milk during winter. Soon, cows will be watching serene pasture scenes that will make them calm and more productive, it said. The ministry suggested this step "would achieve unprecedented results", and revealed it is actually experimenting a prototype of these glasses in a farm near Moscow. These glasses used in video games and other fields, allow people to live in virtual environments. For instance, police officers and firefighters wear these glasses to train on practical tasks in simulated emergencies and terrorist attacks. The Russian agriculture ministry said that special goggles will be designed for cows. The first experiments were successful, and the cows felt less afraid and have become friendlier. The ministry said more experiments will be carried out on the new technique to assess the benefits of the glasses. Russia has been boosting investments in the domestic milk industry for several years, after its imports of European milk declined due to European sanctions imposed since the annexation of Ukraines Crimea. "With these innovations, Russia will keep pace with competition in the global market," the ministry said in a statement.