Saudi Amaala announced it will be incorporated as a standalone company thus entering a new stage. Dubbed the ‘Riviera of the Middle East’, Amaala is a project launched by the Public Investment Fund (PIF) last year in northwest Saudi Arabia. Amaala aims to set new standards in sustainable development while placing Saudi Arabia on the global hospitality map, offering a “vibrant and progressive destination for wellness, the arts, recreation.” The 3,800 squared kilometer project is located within the Prince Mohammed bin Salman Natural Reserve and wants to blend wellness with creative and social offerings to take guests on journey of holistic self-transformation. The development is slated to include the world’s top hotel brands with more than 2,500 rooms and over 800 residential villas, apartments, and estate homes. In addition, it will contain 200 high-end fashion and retail establishments, a contemporary art museum and a wide variety of galleries, ateliers, and artisan workshops, as well as signature dining and world-class marinas and sporting venues. Amaala is one of the vital projects that was designed to elevate tourism and travel, and it will be a super luxury tourist destination over the Kingdoms Red Sea coast. It will also host various international facilities distributed on 3 sites through which guests and travelers will be able to enjoy the finest experiences of health, arts, culture, and sports. Thanks to its pure ecosystem and world-class yacht facilities, visitors will be able to enjoy the diving and sailing season in the Mediterranean until September and beyond. Also, given its proximity to major destinations in the region, including Riyadh, Dubai, and Istanbul, Amaala project is redefining the tourism experience by offering coordinated flights like never before.