Premium subscribers, which account for nearly 90 percent of its revenue, stood at 124 million for the three months ended Dec. 31 Spotify Technology on Wednesday reported a better-than-expected 29 percent rise in premium subscribers in the fourth quarter, as the music streaming company rolled out promotions to battle competition from Apple and Amazon.com. Premium subscribers, which account for nearly 90 percent of its revenue, stood at 124 million for the three months ended Dec. 31. Analysts on average were expecting 122 million paid subscribers, according to FactSet. The company also forecast first-quarter premium subscriber numbers largely in line with estimates. It expects total premium subscribers in the range of 126 million to 131 million for the first quarter compared with the estimate of 128 million, according to FactSet Estimates. Spotify has a big lead over its two closest rivals — Apple Music had more than 60 million subscribers as of June and Amazon had over 55 million subscribers globally. Spotify, which has banned political ads ahead of the United States presidential election, has also seen its podcasts such as “The Joe Budden Podcast” and “My Favorite Murder” gain a loyal following, while bringing in ad dollars. Spotify ran several promotional campaigns in the quarter, including one with “3 months on us” intro offer for new users, and a win-back offer for returning customers. Revenue rose to €1.86 billion ($2.05 billion) from €1.50 billion a year earlier. Analysts were expecting revenue of €1.89 billion, according to IBES data from Refinitiv. It also forecast first-quarter revenue largely below estimates. Spotify expects total revenue in the range of €1.71 billion to €1.91 billion for the first quarter. Analysts were expecting revenue of €1.90 billion. The company reported a loss attributable to shareholders of €1.14 per share for the fourth quarter.