t’s hard not to feel sorry for Julia Ebner. An undercover researcher into online extremism, she spends much of her time among the web’s wilder-eyed, from far-Right groups to jihadi brides, and in person it’s easy to get rumbled. Mingling with white activists from Austria’s Generation Identity, she nearly gives herself away as a metropolitan liberal by asking for soya milk in her coffee. And at a neo-Nazi rock festival, she commits the ultimate fashion crime – wearing Adidas rather than New Balance trainers. Doh! As any far-Right-thinking person knows, New Balance are the only brand for true patriots to wear. This has been so ever since Donald Trump’s election, when the hapless firm angered the “woke” Left by backing his trade policies. In what must have been a tough spell for New Balance’s marketing department, neo-Nazis then declared them the “Official Shoes of White People”....
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