JEDDAH — Mövenpick Hotel City Stars Jeddah raised the bar once again by hosting the best event in the city to celebrate the launch of the new Accor loyalty program; ALL — Accor Live Limitless. The “ALL” offers a unique experience for members to earn and redeem points not just during their hotel stay, but through dining experiences, airlines, sports and entertainment as well. The Accor group has 4,954 hotels with over 8,000 restaurants in one hundred eleven countries, and offers various hotel brands ranging from luxury, premium, midscale to economy and entertainment. Mövenpick Hotel City Stars Jeddah came up with a novel mocktail event to launch the program and reconnect with the market, offering guests an unforgettable experience. General manager Khalil Abouzeid said: “We aim during this event to reflect the vision of “ALL’’ to our guests and give them a taste of the limitless experiences they might expect to get around the globe by being members of our loyalty program”. — SG