DUBAI — As a novel coronavirus known as 2019-nCoV continues to spread, the world witnesses massive changes in all business sectors, the real estate sector in particular. The crisis demonstrates an urgent need to adopt and implement new marketing methods that are in line with the requirements of this time, especially since it is no longer possible to rely on traditional methods of marketing. The real estate market in Dubai has come to terms with the harsh reality that viewings, meeting, site visits, holding open houses or even handshakes are not possible anymore. Dubai is at the forefront for adapting latest technologies in real estate industry such as 3D walkthroughs, 360 virtual tours at HD or 4K resolutions, interactive maps, virtual assistance and broker apps. Dubai real estate market has also proved resilient even in the midst of crisis throughout high ROI, no tax on property, great destinations and discounted prices have made the property market attractive to investors. Commenting on the importance of implementing new marketing strategies in real estate market, Ismail Al Hammadi, CEO of Al Ruwad Real Estate and Biznet Consulting, said: “The real estate sector is in urgent need of implementing new marketing tactics. Therefore, we are at Al Ruwad Real Estate and Biznet Consulting offer modern marketing methods including social Media platforms, email marketing, affiliate marketing, Internet Ads. We also have specialized team can deliver consulting services to our clients without hassle.” Al Hammadi added: “This is a good time for buyers because of low interest rates, decline in prices, value for money, returns on investments, no taxed properties and other incentives offered by the developers on registration fees and service charges. Now more than ever, people have time to look for homes. Fewer distractions while they are stuck at home. There is a lot of online looking right now and there are many great investment opportunities out there. It might not be easy, but it is not impossible.” The developers and agencies in Dubai are now delivering a superior sales experience without buyers ever needing to leave their homes. Customized virtual spaces are the new language in the property representation with interested customers gaining a sense of ownership before even a sales conversation takes place. It helps the buyer preview the property before deciding whether or not to invest the time to see it. — SG