RIYADH — Intigral, the leading provider of digital entertainment and sports in MENA, has witnessed an upswing in the viewership of Jawwy TV, its flagship service and OTT digital entertainment platform, in line with the ‘Stay at Home’ advisory initiated by the Kingdom’s government to curb the spread of the coronavirus (COVID-19). Jawwy TV recorded a significant rise in weekly consumption and viewership rates. From March 22 onwards, Jawwy TV app saw a 47 percent spike in average weekly consumption hours as compared to similar period preceding that. In parallel, the number of unique viewers rose by 42 percent over the said period. Commenting on this remarkable growth, Intigral’s CEO Hamoud AlRumayan said: “Globally, TV channels and VOD platforms have posted record growth levels in screen time following the solemn calls of governments for residents to restrict all nonessential outings.” “Meanwhile, Jawwy TV remains committed to its duty to the community through providing iEN channels on Jawwy TV to support students’ remote learning experience,” AlRumayan added. As a key player in the region’s digital entertainment industry, Intigral continues to offer subscribers exclusive entertainment experience for all family members. Jawwy TV offers subscribers a wide selection of entertainment content encompassing over 20,000 video titles catering to viewers of different age groups, tastes, and preferences. It also boasts special features, including the option to watch missed episodes after their broadcast, and the ability to view content on multiple devices simultaneously. Subscribers of STC, Mofawtar 4 and 5 will be able to watch popular shows and a variety of other entertainment programs for free on Jawwy TV app. — SG