DUBAI: Snapchat and Facebook are partnering with regional broadcasters to host 40 new Ramadan shows throughout the month. Snapchat will also feature Egyptian star Ramez Galal’s prank show “Ramez Majnoon Rasmi.” Facebook will host the full series on their platform and will feature additional content such as exclusive highlights, pre-shows and after shows. Their initiative #RamadanTogether, on Facebook Watch, will also focus on how core principles of the Holy Month will manifest themselves during a period traditionally dedicated to families, community outreach and support, according to a released statement. Facebook’s collaborations will be with video-on-demand brands, such as Shoof Drama, and content creators such as Emirati Khalid Al-Ameri, Saudi Ahmed Al-Shugairi and UK-based Mohamed Abdulle and Basma Khalifa. Lifestyle influencer Dina Tokio, model Mariah Idrissi and radio presenter Mim Shaikh will join Abdulle and Khalifa’s “Ramadan Stories” series.
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