DUBAI — With staying at home becoming a mandate, practicing beliefs and customs is one among the several challenges faced by people. Akshaya Tritiya, falling on April 26 is one such long-followed tradition, known to bring prosperity and good luck. In order to serve the growing demands of customers who believe in the auspiciousness of Akshaya Tritiya, Malabar Gold & Diamonds, one among the largest jewelry retailers with 250 stores globally, facilitates online buying for customers, without having to leave the security and comfort of their homes. The launch of special jewelry collections through their online portal www.malabargoldanddiamonds.com is a result of the brand"s efforts to help safeguard beliefs and traditions. "Akshaya Tritiya is considered to be an auspicious occasion for Indians across the globe and we did not want the ongoing crisis to deter this popular belief. As a brand that has always believed in the beauty of traditions and culture, we wanted to offer a seamless shopping experience to our customers and cater to their growing requests, which is what led to this facilitation of online shopping," said Shamlal Ahamed, MD ‚ international operations, Malabar Gold & Diamonds. Exclusive offers await shoppers on jewelry purchases. For every AED1,000 gold jewelry purchase, one 150 mg gold coin and for every AED1,000 diamond jewelry purchase, two 150 mg gold coins each will be dispatched along with the order. The offer is valid until April 26. All orders will be shipped once lockdown is over and situation is under control. — PRNewswire