JEDDAH — As part of its Ramadan initiatives, LuLu joined hands with Al Birr Society for a unified program that will facilitate a safe and reliable collection of Zakat Al-Fitr in designated stores in the Eastern Province of the Kingdom, which was agreed through a Memorandum of Understanding signed between Samir Bin Abdul Aziz Al-Aufaisan, Secretary of Al Birr Society in the Eastern Region, and Abdul Basheer, Regional Director of LuLu Hypermarket Eastern Province. Commenting on the new initiatives, Abdul Basheer, Regional Director of LuLu Hypermarkets in the Eastern Province of Saudi Arabia, said: “We are honored to partner with Al Birr Society for this charitable initiative, coinciding with the spirit of giving this Ramadan season, especially in these challenging times in view of the current pandemic.” Shoppers can donate SR20 upon checkout in cash counters for the entire holy month of Ramadan. This initiative will make it easy and convenient for residents to perform the ritual in time for shopping. Besides being well-known for its wide product range and outstanding customer service in its 188 stores operating worldwide, LuLu has always been a key promoter of social initiatives, sustainability and environment protection. Over the years, the region’s top retailer has initiated many projects toward these advocacies and will continue to do so in the future. — SG