DUBAI — The all-new Kia K5 is a fastback evolution of Kia’s global best-selling sedan, combining a striking new design with a driver-focused interior, cutting-edge technologies, and all-new powertrain options. The development of the K5, with its eye-catching fastback silhouette and gasoline ‘Smartstream’ engines, marks a new era for Kia, as the Korean automaker shifts gears and embraces a new design direction. On sale across the region — including markets such as the UAE, KSA, Kuwait, Oman, and Jordan — since Friday 1 May, the sporty sedan is distinguished by greater levels of cabin accessories, high-tech safety features, and revised chassis characteristics. These cues, additions, and enhancements make the K5 more relaxing, confidence-inspiring, and engaging to drive than ever before. Thomas Schemera, head of product division at Kia Motors Corporation, commented: “When we launched the K5 in 2010, it marked the dawn of a new era for Kia, with a design which heralded a step change in how the brand was perceived in markets all over the world. “Now, two generations later, we believe the new K5 will do the same. With a fastback design, the new K5 is one of the sportiest cars that we have ever created; with its comprehensive range of cutting-edge technologies, revised engines and transmissions, and a luxurious new interior, it’s also one of the most advanced. “The K5 won’t just play a central role in strengthening Kia’s presence in the global sedan segment. Almost a decade on from its game-changing predecessor, it also represents the latest milestone in Kia’s transformation into a creator of desirable, world-class cars.” Yaser Shabsogh, chief operating officer, regional HQs, Middle East & Africa, Kia, said: “The strapping K5, complete with the latest tech enhancements and striking sporting trims, is a statement car: a statement of Kia’s dedication to embracing the new and exciting. “With the launch of the fastback sedan, we are casting our eyes to the future while staying true to the K5’s proud heritage of excellence to deliver even more satisfying driving experiences for adventurous car lovers across the region. “From the UAE to Oman, KSA to Kuwait, GCC drivers are renowned for being some of the world’s most discerning motor enthusiasts, having cultivated a deep-rooted and keen-eyed appreciation for first-class cars. The athletic K5 is designed to measure up to and exceed the expectations of such ardent car lovers, emphasizing Kia’s commitment to stellar engineering and thrilling auto adventures.”