DUBAI — Golin was named “Global Agency of the Year 2020” by PRWeek at the virtual awards held in May 2020. The recognition, which Golin received in both 2019 and 2020, is a testament to the successful outcome of the agency’s commitment to reclaim the core of Public Relations, with relevance, progressive tools, and the customer journey at the heart of its programs. The PRWeek award highlighted global business wins, as well as Golin’s suite of progressive offerings such as customer experience public relations (CXPR), insight-mining platforms such as the Relevance Radar, proprietary material for the Brand Voice and media training, and the Playbook, Golin’s unique creative planning process. Yiannis Vafeas, managing director, GolinMENA, said: “This achievement is attestation to the great work of the Golin team globally. To be recognized as PR Agency of the year is no small feat, and to be awarded two consecutive years makes it all the more special. “Our commitment to reclaiming the roots of public relations has seen a positive response from the marketplace, and clients and prospects have been vocal about their prioritization of excellence in delivery over a wider, thinner range of services. The year 2020 has brought its share of challenges to the world, but we have chosen to focus on the opportunity. As 2020 agency of the year, we move forward with optimism.” — SG