RIYADH — Samsung Electronics Middle East and North Africa (MENA) announced that popular Egyptian star and TV personality Ahmed Helmy will be as the latest Samsung brand ambassador for the smartphones and wearables segment. Ahmed will represent the Galaxy S20 Ultra as part of his role. Widely considered as one of the Arab world’s most accomplished actor and comedian, Ahmed is loved by millions following his success as a judge on the hit reality TV show Arabs Got Talent. His contribution to the brand will be invaluable as Samsung strives to inspire the world with innovative technologies, products, and designs that enrich people’s lives and contribute to social prosperity by creating a new future. “Every one of us is delighted to welcome Ahmed into the Samsung family as a brand ambassador,” said Omar Saheb, Samsung Electronic’s head of marketing for the Middle East and North Africa. “Collaborating with leading public figures to elevate relationships with consumers, provide new experiences, and improve their quality of life are special projects that we will always encourage and pursue. As one of the most popular and respected Egyptian actors and comedians, Ahmed is an inspirational figure for people of all ages, both in his native Egypt and across the Middle East. We are excited that he has accepted the invitation to represent our brand and his input will be invaluable as we work towards realizing our shared vision.” “I am proud to be representing one of the world’s leading brands committed to inspiring people and improving quality of life,” said Ahmed Helmy. “Samsung’s vision and strategy to continue introducing innovative technologies and products that open up a world of possibilities and provide new experiences for its users are very impressive. “I am grateful for the opportunity to become an ambassador for a brand with a reputation, history, and values like those of Samsung. Looking ahead, I am excited about what the future holds as part of this new journey.” Samsung and Ahmed Helmy will together elevate the brand’s popularity and capture the imagination of smartphone enthusiasts. Already a goodwill ambassador for UNICEF, the United Nations World Food Program and Arab Hope Makers in the UAE, Ahmed will utilize his experience in representative roles to meet and exceed the values he and Samsung share. 2020 will provide to be pivotal for Samsung aficionados across the region, as this partnership will surely capture the imagination and excitement of all those that it touches. — SG