DUBAI: Ellie Goldstein, an 18-year-old model with Down syndrome, is the star of the new Gucci Beauty campaign for the brand’s L’Obscur mascara, shot by London-based photographer David PD Hyde. The series of images have proved to be the brand’s most exclusive yet with its newest face representing a group that has long been underrepresented in the industry. Goldstein, who became a model for the Italian fashion house’s color cosmetics range, was scouted through a social media program launched by Gucci Beauty in partnership with Vogue Italia. “I designed L’Obscur mascara for an authentic person who uses make-up to tell their story of freedom, in their way,” said Alessandro Michele, creative director of Gucci. “We called it L’Obscur because this word balances charm and mystery,” he added. Goldstein, who hails from Essex, is managed by the Zebedee Management, a talent agency “created to increase the representation of people who have until now been excluded in the media.” The photo, posted to Instagram, currently has more than 800,000 likes. "I love this. Thank you for this amazing opportunity and a fabulous day shooting," Goldstein commented.