DUBAI: Due to the ongoing coronavirus pandemic, many brands have decided to eschew real-life fashion shows in favor of digital presentations live streamed via various online platforms. However, one brand which has decided to take the physical plunge during Milano Fashion Week Digital, scheduled to take place from July 14 to 17, is family-owned label Etro. The Italian brand, which is spearheaded by brother-sister duo Kean and Veronica Etro, will be showcasing its Spring/Summer 2021 womenswear and menswear collection on July 15 with a physical runway show, which will also be streamed live as part of Milan’s first-ever digital fashion week. The show will be held in Milan’s Four Seasons Hotel in the presence of an IRL audience. Don’t forget to check back on July 15 at 12pm GST to watch the runway presentation live from Milan.