Modest fashion app launched for Saudi shoppers

  • 7/21/2020
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DUBAI: Fashion label Leem has started a new mobile application for shoppers in Saudi Arabia this week. The label, launched in 2018 in the Kingdom, will introduce its application to other GCC countries by the end of 2020. Leem, which has stores across the Middle East, offers modern yet conservative designs that include wide-leg trousers, large sweaters, elegant dresses, oversized tops and more. The brand promises that all the orders placed will be delivered within three to five business days, with free delivery offered on standard orders. Leem will soon add premium services such as same-day and next-day delivery to their platform, which is currently available on Apple and Android devices via the App Store and Google Play Store. A number of fashion brands have either gone digital or closed down during the pandemic. In April, luxury modest wear e-tailor The Modist announced it will stop operating, and in June, UAE-based Al Tayer Group announced that e-tailer Nisnass will close down from July 16.

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