DUBAI, UAE — Taf-heem Group announced the first ever reusable antibacterial/antiviral protective fabric masks that meet the new standard set by Dubai Municipality laboratory in the region. Taf-heem masks are made of premium Dri-Fit fabric which is also used by professional sports athletes as it is a high performance polyester fabric with microfiber, which is easy to use, fast drying and can be washed up to 150 times without affecting the performance or quality. The main feature of this breathable coated mask is its active protection which includes an antimicrobial shield against viruses and bacteria. The masks also have the option of a unique zip function that allows wearers to utilize easier breathing in hot conditions or drink water. The Smart971 offers full protection, minimizes cross-contamination, sweat-resistant, comfortable fit and a sustainable eco-friendly alternative due to ease of washing and reuse. The new standard set by Dubai Municipality was recently published in order to create sustainable safe option for the public, since wearing a mask has become a new norm and part of everyday life. The standard will regulate quality, care, protection, breathability, fabric, filtration, durability and labeling. This will ensure that the public are not duped by false adverts or packaging either. This process and testing is a highly detailed study undertaken by the Dubai Municipality for private and public sector. Stringent quality standards ensure that the information regarding Taf-heem fabric masks have been validated and certified. Aside from the standards set Taf-heem masks have the additional bonus of having antibacterial and antiviral properties that are resilient up to 150 washes. Commenting on the success of being the first fabric mask to achieve this standard in the UAE, Sheikh Mohammed Bin Rashid Al Mualla, member of Board of Taf-heem Group, said: "We are extremely proud to be the first fabric mask to achieve this standard in the region. “Our aim, as a proud UAE company is to promote standards and regulations where the public can buy our mask and know that we have gone to these extra lengths to test and compile a case study before marketing to the public. We are the first and only fabric mask to be approved to date that adheres to all the standards set by Dubai Municipality. "Taf-heem aims to promote a preventative solution that is green, sustainable alternative for the environment. As masks now have to be worn everyday, we would like our wearers to know that what we advertise is verified." As schools and other institutions have now started to operate, Taf-heem masks provide an option where masks can be branded to be a part of a uniform of schools, institutes, corporate, private and public sector. Taf-heem Group has now launched a new comfort range that has antibacterial/antiviral properties with a filter pocket that allows users to create their own protection level. This option is cost effective and affordable and comes in several colors. Our mission is to create an option that is durable and a preventative alternative that will assist to reduce landfill issues following the COVID-19 pandemic and a perfect substitute for the daily disposable masks. Taf-heem Group are also launching lab coats, uniforms and abayas with the same antibacterial and antiviral properties to support the #staysafe prevention plan. — PRNewswire