Two-hundred influencers and media “drove through” the event without having to leave their cars The path from entry to exit was filled with the latest beauty, health and wellness trends, interspersed with a few branded surprises along the way ADVERTISING DUBAI: TishTash, a boutique beauty and wellness communications agency, came up with a creative new way to connect and engage with influencers and media while staying physically distant and safe. The company partnered with Costa Coffee on Al-Wasl Road, Dubai, to hold its #TishTashThru event in a drive-thru style. Two-hundred influencers and media “drove through” the event without having to leave their cars. The path from entry to exit was filled with the latest beauty, health and wellness trends, interspersed with a few branded surprises along the way. With attendees given an hourly slot in which to arrive, motivational messages greeted cars as they wound their way through the drive thru. Brands including Kibsons, Earth Goods, Missha, Medcare, Vierro, Citron, FC Beauty, Prickly Pear, Skin Republic, Izil Beauty, Caha Capo, Mustela and Champion Cleaners showcased their seasonal launches, allowing attendees to get an exclusive preview of new products and ventures. Attendees exited with wellness-orientated tips and tricks, a beauty stash, and their Costa order of choice from the new Value Menu. “It was an amazing event delivered by the team at TishTash. What seemed like a crazy idea was brought to life and delivered fantastically,” said Shemaine Jones, head of marketing at Emirates Leisure Retail. “We reached over 200 influencers in a fun and safe manner, the coverage has been amazing, and we had the highest attendance of any event we’ve ever done. Thank you to the amazing TishTash team.”