International independent platform launches regional office in Dubai Ex-UM and Saatchi execs to lead the regional operation Brand New Galaxy (BNG), an independent platform integrating smart business solutions in the areas of marketing and technology, has announced the opening of a new regional office in Dubai. Adil Khan, former CEO of Saatchi & Saatchi MEA and Zubair S Siddiqui, former managing director of UM MENA in Dubai, will lead the new entity. BNG’s decision to open a new location in Dubai will strengthen its position in the MEA region across its key capabilities of e-commerce, digital performance and automation and creative content production. Additionally, this launch comes at a perfect time where digital transformation is a priority for all businesses in the MEA who are looking to drive growth with new and existing customers. “I am delighted to be joining BNG at such a fascinating time in the development of the entire holding company. The achievements and business courage of Galaxy impressed me both in terms of innovative solutions and global ambition. I am convinced that by bringing Zubair and my experience to BNG, we will bring new energy, focus and quality of service to clients, especially at a time of the growing importance of e-commerce," said Adil Khan, CEO of Brand New Galaxy MEA. “Our current global contracts and the opportunities we are experiencing in the region brought us to a clear conclusion regarding solid investment in BNG’s strong presence in the Middle East. With top industry leaders like Adil and Zubair, we’re not limited in our dreaming big. The Dubai office will not only be a local hub but will also host global contracts. This is all to bring our clients clear added value – a synergistic combination of the MEA office’s capabilities: E-commerce, digital performance and automation, and creative content production,” added Michał Glapiński, chief growth officer of Brand New Galaxy. The Dubai office has already been active in acquiring a global and regional portfolio of clients across the MEA region. Initially, around 50 people will be employed in the new location to support the e-commerce, digital and creative requirements of clients.