Tawuniya, the main insurance coverage firm in Saudi Arabia, and in partnership with the “Vitality” Group, announced the launch of the “Tawuniya Vitality” program for the first time in the Kingdom. More than 20 million people in over 20 markets engage in the Vitality program, which is based on behavioral science along with proven methodologies and advanced systems. The program introduced the idea of shared value model in insurance for the first time in the Kingdom. Increase productivity at work and improve the daily habits of employees with a program that has proven its ability in helping members understand their health risks and become healthier. The program will promote every company’s culture by having more engagement, lower claims, better productivity, and a healthier work environment.