RIYADH — 1970 was the year that Hankook Tires entered the Saudi market represented by its exclusive distributor in the Kingdom, the Bin Shihon Group. The year 2020 marks the 50th anniversary for this solid partnership between Bin Shihon Group and Hankook Tires. For that, the group is celebrating the golden jubilee of Hankook Tires in the Kingdom of Saudi Arabia, commemorating the group’s success during the past half century in promoting and strengthening the presence and market share of Hankook tires and its sub-brands, Laufenn, in the Saudi market, by highlighting their high specifications, strength, and suitability to Saudi weather and road factors of various variables. Bin-Shihon Group launched a 4-month mega campaign for Hankook & Laufenn Tires to celebrate this occasion starting from Oct. 20, 2020 until Feb. 20, 2021 offering daily and monthly prizes. About 120 iPhone 11 Pro will be given as daily prizes, as well as Mazda 6 each month as monthly prizes throughout the campaign’s duration. The campaign will be fully supervised by the Jeddah Chamber, and interested customers can register and participate in the draw for these valuable prizes through the link https://hankook50.com/. On this occasion, Marawan Bin Shihon, vice president of Bin Shihon Group, said, “We are proud of Bin-Shihon Group for the successes achieved over the past fifty years in partnership with Hankook Tires, driving the brand name to constantly rise in Saudi Arabia and gaining increased trust from customers. “As a result of this fruitful cooperation, Hankook Tires became a first choice for anyone who wants to use high-quality tires that are suitable for all conditions of use in the Kingdom, which explains the reason why many international automotive companies choose Hankook Tires as an OE tire for their cars.” Regarding the celebration campaign launched by the group in conjunction with this anniversary, Bin Shihon explained that “Bin Shihon Group was keen to share with its end-consumers the celebrations of this happy occasion by offering daily and monthly prizes as an expression of gratitude to them for being our partners in this journey of success.” — SG