Rotana’s TV content will also be made available on-demand so that subscribers can watch it anytime DUBAI: MBC Group and Rotana Media Group, the largest media companies in the Middle East and North Africa (MENA) region, are joining forces to bring Rotana’s TV channels to Shahid VIP, MBC Group’s premium subscription video-on-demand (SVOD) platform. Commenting on the partnership, MBC chairman, Waleed Al-Ibrahim said: “One year ago we signed our first partnership with Rotana Media Group, which contributed immensely to the Shahid VIP success story in 2020. Taking our collaboration to the next level was a natural step as we continue to enhance the Shahid VIP value proposition.” Rotana’s TV content will also be made available on-demand so that subscribers can watch it anytime, anywhere, in the region. The long-term partnership will allow Shahid VIP to expand its Arabic content offering as it continues to deliver on its mission to entertain MENA audiences through a best-in-class streaming service. Rotana’s award-winning TV channels – including Rotana Cinema, Rotana Khalijia, Rotana+, Rotana Classic, Rotana Kids, Rotana Drama and Rotana Music) – went live in high definition on Shahid VIP from Nov. 22 across the MENA region. Additionally, Rotana’s content will be available on-demand from December. Walid Arab Hashem, CEO of Rotana Studios and TV, said: “We are delighted to conclude this groundbreaking deal with MBC Group and offer Rotana channels and content on its very successful platform Shahid VIP. We are true believers in the value of Arabic entertainment and its local, regional and international appeal, and we look forward to having a long-term relationship with MBC as a means to serve our audiences.”