DAMMAM — Leading retailer LuLu Group opened its latest store in the Kingdom of Saudi Arabia with the grand opening of its new express fresh market in Al Ahsa in the Eastern Province. The new store, which is 197th globally, was inaugurated by Eng. Nabil Al Holaibe, director of King Abdullah Residential City National Guard in the virtual presence of Yusuff Ali MA, chairman of the group and other top officials. Located in the heart of National Guard Housing at Al Hofuf in Al Mubarraz and set within the vast and growing community, which is home to the governorate sector, the new express store features a shopping environment highlighting modern aesthetics and advanced features. On the occasion, Yusuff Ali said: “We are thankful to Saudi National Guard (SANG) for supporting us in this venture to bring an accessible place for great shopping, so that the residents living within the vicinity don’t have to drive long distance. “We will continue to be committed to offer high-quality products at the most affordable prices. This is our 6th store in the National Guard campus and 19th in the Kingdom of Saudi Arabia and we will continue to explore more opportunities here and bring a world-class shopping experience.” “We are grateful to the unending support of the government for letting us provide the growing needs of the residents across the country. The new store in this dynamic area will live up to the same brand identity that LuLu has committed to since day one, highlighting quality products and international shopping experience,” said Shehim Mohamed, director of Lulu Saudi. "As part of our aggressive expansion plans in the country, 21 new hypermarkets and express stores will be opened across Saudi Arabia within the next two years. This expansion plans will offer more employment opportunities to the talented and efficient Saudi work force apart from contributing to the local economy," added Shehim Mohamed. The new express store is home to a wide variety of globally sourced products, such as food and lifestyle essentials, from groceries to fresh food, health and beauty variety, home needs, electronics, and much more. Its product range is backed up by the group’s own food sourcing and manufacturing facilities across 22 countries, which ensures well-stocked warehouses and uninterrupted food supply at the most affordable prices. Apart from the international product range, LuLu has kicked off inaugural offers with great discounts and bundle deals on all product categories. LuLu has recently partnered with Abu Dhabi state owned holding company ADQ to collectively develop up to 30 hypermarkets and 100 express minimarket stores as well as state-of-the-art logistics hubs, distribution and fulfilment centres to strengthen the retailer’s ecommerce business across Egypt at an Investment of US$1 billion. In the times of COVID-19 and lockdown, LuLu has played a very crucial role and ensured uninterrupted supply of food and non-food products while maintaining the highest standards of hygiene, health and safety of both its customers and employees. Also present on the occasion were Abdul Basheer, regional director of LuLu Eastern Province, other senior officials and dignitaries. — SG