RIYADH — In collaboration with the Royal Thai Embassy and Team Thailand, leading retailer LuLu launched Thailand Halal Food Festival, which was inaugurated by Sathana Kashemsanta Na Ayudhya, Chargé d"Affaires (Head of Mission) of the Royal Thai Embassy in Riyadh, and Shehim Mohammed, Director of LuLu Hypermarkets Saudi Arabia, at LuLu Saudi Hypermarket, Murabba branch, Riyadh Avenue Mall. The festival aimed to feature a wide range of Thai products and promote trade between Thailand and Saudi Arabia through food, culture and tourism. Sathana Kashemsanta Na Ayudhya said: “This is a wonderful initiative by LuLu in showcasing the rich culture and food heritage of Thailand. I am looking forward to welcoming the residents and citizens of Saudi Arabia to come and explore the delicious Thai flavours. “LuLu has indeed not only our showcased our high-quality products through this festival, but has strengthened the trade relationship of both countries and supported more job opportunities, too.” As part of the festival, LuLu launched a weeklong in-store promotion and online offers on over 1,200 products from Thailand in all LuLu stores throughout the Kingdom. Visitors can enjoy an authentic Thai experience with cooking demonstrations, food and fruit sampling booths, and tourism exhibition that provided travel information on Thailand at Riyadh Avenue Mall. Offers and series of events will be held till Jan. 19, 2021. Mohammed said: “We have always taken pride for showcasing the beauty and diversity of Thailand when it comes to tradition, food, and offerings, which have been widely popular and embraced by the multi-ethnic population residing in the Kingdom. “Other than the wide product range that we offer in store, this is our initiative to bind together all communities for a common interest.” As one of the world’s top agricultural and food exporters and one of the leading Halal food producers, Thailand prioritizes food security and safety through utilizing technology and innovation to enhance productivity and promote high-quality agricultural and food products. This ensures that the entire production processes are in-line with the international standards, reaffirming Thailand’s capacity as a “Kitchen of the World” in the global food supply chain. LuLu is committed to procuring the best quality products from different countries and offering the most affordable prices for the Middle East market and worldwide, and has always been keen to launch promotions and offers to cater to every culture and taste. — SG