Daimler’s decision to break itself up follows the example of other German companies, such as Siemens AG, after investors pressed boards to break up conglomerates. It also highlights efforts by the Mercedes-Benz luxury car brand to challenge Tesla Inc, Porsche, BMW and others in the market for electric, premium vehicles. “This pure play luxury car company is even more attractive to investors who seek a return in that area,” Chief Executive Ola Källenius said during a conference call Wednesday. Källenius said he expects the standalone Mercedes-Benz business will be seen as competitive with Tesla, and over time earn a higher valuation from investors. “It’s about transformation and winning in electric (vehicles) and car software,” he said. A final decision on the separation will be taken at an extraordinary shareholders’ meeting that could be held at the end of the third quarter and the business could be listed on the Frankfurt stock exchange by the end of 2021, Daimler said. ADVERTISEMENT Analysts said the break-up was logical and the truck business did not add to Daimler’s share price. “The outcome is extremely positive for all shareholders,” Bernstein analyst Arndt Ellinghorst wrote in a client note, adding there was “very little industrial and cultural logic for combining these two very different businesses”. Daimler Truck delivered around half a million trucks and buses to customers in 2019 and generated 40.2 billion euros ($48.34 billion) in revenue from trucks and 4.7 billion euros from buses. In the truck market, Daimler faces traditional rivals such as Sweden’s AB Volvo, Volkswagen AG unit Traton and Paccar Inc It has been racing to bring to market fully-electric heavy-duty trucks to compete with Tesla’s long-awaited Semi truck model. Källenius and Daimler Trucks chief Martin Daum told analysts on Wednesday one reason for splitting the businesses was that commercial trucks and luxury cars are pursuing different approaches to slashing carbon emissions. ADVERTISEMENT Heavy truck makers are investing more in hydrogen fuel cell technology to replace internal combustion engines. Luxury vehicle makers are focused on batteries. Under the planned spin-off, a significant majority stake in Daimler Truck would be distributed to Daimler shareholders. “We have confidence in the financial and operational strength of our two vehicle divisions,” Källenius said. Daimler shares closed up 8.91% at 64.56 euros on Wednesday. ($1 = 0.8316 euros)