With the announcement by Saudi Crown Prince Mohammed bin Salman of a giant tourism project in the west of the Kingdom, experts told Asharq Al-Awsat that the Coral Bloom project would be able to revitalize the Red Sea region due to its designs inspired by beautiful landscapes and wildlife. The Kingdom is heading towards an unprecedented tourism boom, according to the experts, following the recent announcement of a number of major projects. The Coral Bloom comes to activate the first investment in tourism on offshore islands in the country, they underlined. The hotels and resorts will be operated by the most prestigious international hotel brands, while lightweight building materials with low thermal mass will be used, thus achieving higher energy efficiency and less impact on the environment. The project responds to the concerns of visitors in wake of the Covid-19 pandemic, by providing wider spaces between hotels, villas and internal corridors. The Red Sea Project will be developed as a luxury tourist destination that stretches over an area of 28,000 km, and includes more than 90 islands spread over an attractive coastline, characterized by soft white sands, dormant volcanoes, desert, mountains and stunning nature, in addition to distinctive cultural attractions. The CEO of the Red Sea Development Company, John Pagano, said in recent statements that the estimated cost of the project ranged between 12 and 14 billion riyals (USD 3.7 billion). The Coral Bloom will include 11 resorts and hotels operated by a number of the most famous global hospitality brands. All the hotels and villas will be composed of a one-story building, which will merge sand dunes, in order to ensure the preservation of the surrounding landscape without any obstruction to the magnificent view on the Red Sea.