Unilever releases new podcast series for International Women’s Day

  • 3/8/2021
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Unilever’s Miraa has partnered with regional podcast network Finyal Media to release a six-episode podcast series titled “A Breath, a Step, a Mirror” for International Women’s Day. Miraa is an Arabic-only regional publication for, by and about Arab women, focusing on health, beauty and lifestyle. The podcast series delves into the lives of six women from Saudi Arabia who write a letter to a younger version of themselves. “With the launch of our new podcast, our hope is that the personal and intimate stories and growth journeys of our hosts inspire more women to look beyond their challenges and rise above judgments to pursue their growth and goals,” said Sonia Kapoor, senior content manager at Unilever and Miraa. From encouraging their younger selves to break free of rigid molds to wishing they had had the confidence to be themselves instead of trying to please others, these women tell stories that are a reflection of their journeys and a chance to explore what they might have done differently. “We look forward to women across the region having the chance to listen to the series, and we hope these stories will help other young Arab women to grow in confidence and reach their true potential as we mark another International Women’s Day,” added Leila Hamadeh, co-founder and CEO of Finyal Media. The first season, produced in collaboration with Lux, was released in the first week of March, with more seasons expected throughout the year.

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