UK's Kantar agrees to buy U.S. rival Numerator, confirming Reuters report

  • 4/19/2021
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LONDON, April 19 (Reuters) - British market research group Kantar said on Monday it had struck a definitive agreement to acquire U.S. rival Numerator, confirming an earlier Reuters report. Kantar said the deal would create global view of shopper behaviour with a combined dataset providing insights into the shopping habits of almost five billion consumers globally.

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