Khaled Abdulgader Tash is assistant director general for communications at the Saudi Arabian Airlines Corporation, the holding entity for Saudia airline, Flyadeal and several business units in the aviation industry. Before his latest appointment, he was vice president for corporate communication, with a mission to reposition the corporation in line with Vision 2030 and the opportunities it opens for the tourism, culture, sports, entertainment and logistics sectors. Tash served as deputy governor for the Saudi Arabian General Investment Authority (SAGIA) in 2018, where he led the launch of the Kingdom’s global investment promotion brand “Invest Saudi,” with campaigns across the world. Following that, he was appointed deputy minister for marketing and communication at SAGIA, leading the launch of the first Ministry of Investment in the Kingdom. Between 2016-2018, Tash served as an adviser to several public entities, including the Public Investment Fund and the Ministry of Housing, as well as Crown Prince Mohammed bin Salman’s Misk Foundation. Tash began his career in marketing with Procter & Gamble, where he was responsible for international brands such as Pampers and Pringles. Later he became the first marketing director appointed to launch King Abdullah Economic City and the Knowledge Economic City in Madinah. Tash holds a bachelor’s degree from King Fahd University for Petroleum and Minerals in Dhahran. He has also attended executive programs at Harvard Business School, INSEAD and the Cannes Lions Festival of Creativity.