(Reuters) -U.S. retail chain At Home Group Inc said on Thursday private equity firm Hellman & Friedman will take the company private in a deal valued at $2.8 billion, at a time when demand for home decor and home-furnishing products is booming. People spending longer at home due to COVID-19-triggered restrictions has fueled demand for home decor and home-furnishing products, boosting retailers such as At Home, RH and Wayfair Inc. Shares of At Home rose 14% in morning trading, following the offer from Hellman & Friedman that represents a premium of about 17.4% to the stock’s close on Tuesday, a day before reports of a potential deal surfaced. “At Home’s differentiated, low-cost operating model is disruptive to the traditional home channels and provides a strong opportunity for market share gain,” Hellman & Friedman Partner Erik Ragatz said. Reporting by Praveen Paramasivam in Bengaluru; Editing by Shinjini Ganguli Our Standards: The Thomson Reuters Trust Principles.