Alanoud Abdullah Al-Showaier has been the general manager of knowledge and digital content at the Ministry of Communications and Information Technology since January 2021. The knowledge and digital content department seeks to achieve the key objectives of Vision 2030 through eliminating digital illiteracy and building an integrated ecosystem for disseminating digital knowledge and enhancing technical content. Prior to her new role, Al-Showaier served as the director of production and marketing communication programs at Saudi Customs from July 2019 to December 2020. Before she joined the government sector, Al-Showaier worked for more than six years in the private sector, from 2013 until 2019. She spent one year at Al-Tayyar Travel Group as a PR and marketing specialist. After that, she worked for five years in communication and marketing agencies as an account and project director and key adviser to the CEO. Al-Showaier has a track record of leading and overseeing brands of all sectors from private to government and semi-government for more than nine years. She also worked for more than 25 clients in several sectors. She has been a member of the digital media committee at the Riyadh Chamber of Commerce and Industry since October 2020, and a member of the arbitration committee at Pioneer Marketing Award since November 2019. She was an invited speaker on the Misk Media Forum in 2019 as well as the Second Summit on Women’s Enablement in the Technology Sector. Al-Showaier was chosen for the Women Leaders 2030 program and graduated from the Leading for Results Programme offered by INSEAD Executive Education. She received her bachelor’s degree in economics from King Saud University in Riyadh in 2010 and holds a diploma in digital marketing from the DM3 Institute.